artistic illustration
- factory
client: Energy Save
duration: 2 days
delivery: 2025
brief: create an illustration for Energy Save’s upcoming, state-of-the-art factory in Turkey. The goal is to convey the architectural vision and ambition behind the new facility.
intention and process
Given the tight timeline and the emphasis on efficiency, we integrated AI into our workflow, not as a replacement for creativity, but as a way to enhance it.
Using a base rendering of a 3D model we quickly developed (to ensure architectural accuracy), we generated a broad set of stylistic variations with the help of AI. This allowed us to rapidly explore multiple directions and visual moods, which would take much longer in a normal process.
Some of the AI explorations created with Optics Udin AI.
With input from the Energy Save team, we narrowed down the options and aligned on a visual direction. From there, we refined the selected concept manually, drawing from previous iterations and carefully enhancing the graphic hierarchy, consistency, and overall composition.
The result is an image that’s both evocative and true to the architectural intent. It's also a simple but powerful example of how generative AI can be a powerful creative partner, especially when time is of the essence.
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