volvo
- various
client: Volvo Cars
duration: various
delivery: various
Volvo c40 press sketches
When the Volvo C40 was about to be released, I was tasked with creating press sketches that would embody the unique personality of the new BEV. What I focused on was creating an atmosphere based on its identity as a full electric vehicle. The deco panels on the instrument panel and on the doors were the perfect detail that embraced this new identity. I played with its intensity, to elevate the sketch to the real illumination in the car context.
“The intention was to focus on the electric identity of the C40. By dialing up the intensity of the illuminated deco panels on both the IP and the doors, I elevated the sketch to an emotional experience.”
design photography
The launch of the C40 was a good opportunity for me to put my interest in photography for the benefit of the design studio and Volvo Cars. I organized a couple of shootings within the studio and showroom to photograph mostly the Colour & Material team who worked on the C40.
With Rekha Meena, Camille Audra, Komal Singh, Erik Åleby and Linnea Karlsson, I photographed material samples, inspirations and images together with the actual car.
I was very happy to be able to share what they had to say and show their perspective on their work. It was important for them and for me as a consequence, and only the beginning of photography at Volvo Cars.
“Design photography allowed me to share what designers had to say and show their perspective on their work. It was important for them and for me as a consequence, and only the beginning of photography at Volvo Cars.”
Volvo xc90 reskin
As for the XC90 Reskin, I worked on the concept phase, where the main task was to integrate the XC40 center screen display as well as new vent bezels. After few iterations we ended up on this selected proposal! It then got refined and developed into production by other greatly talented design teams!
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