I approached this task with the intention of adding deeper meaning, reflecting on how press sketches contribute to the overall communication of a new product. I wanted to go beyond visuals and highlight the values of both the designers and the studio.

The EX90, with its Scandinavian design roots and refined craftsmanship, reminded me of high-end furniture making, where tradition meets innovation. I aimed to draw parallels with other industries, borrowing similar mindsets to create something new and use a different medium to express the car’s core messages.